Tag: True Religion jeans

Stella Got One, Every Designer Wants One

By Nicole Rowlands

New York City’s Fashion Week just ended and, headlines notwithstanding, the biggest topic this season may not be the buzz surrounding last week’s Oscar de la Renta Fashion Show.

The newest, wildest, item sashaying down the runway? A design patent.

Just weeks before Fashion Week began Stella McCartney was granted a design patent for a bestselling Lucia mesh polka dot dress from her Fall 2012 collection.

Can any fashion designer now claim a patent and thereby protect her brand from copycats?  Will Zara have to go out of business?

LASIS explains why Stella got so much good press for her patent, and why having a design patent may sound cool, but could prove not to be all that helpful.



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