Cut to: A scene outside an Apple Store. A long line waiting for the doors to open. The text on the screen flashes “Los Angeles, California. Only 7 hours to go.”
Young guy in a grey sweatshirt: “I heard that you have to have an adapter to use the dock on the new one.”
Another young guy in a grey sweatshirt “Yeah, yeah, but they make the coolest adapters!”
Samsung’s latest ad campaign skewers the cult of Apple by featuring hipster-types uttering lines like these. The ads are caustic. They target, grab hold of, and shake for all it’s worth the perception that Apple devotees are snooty, entitled, and clueless about the inferior caliber of their beloved products. The message is like a heat-seeking missile homed-in on the most vulnerable chinks in Apple’s armor.
These ads didn’t spring from the minds of marketing gurus in gleaming Manhattan towers, though. As The Wall Street Journal reports, many of the lines are the brainchildren of regular folks — maybe sitting on their couches, in sweats — posting on Twitter.
I don’t know about you, but if I came up with a real witty zinger, and then saw it in an ad on TV, I’d want some credit. And compensation. Would I get it?
Is what we post on social networks our intellectual property? When our social networking gems are used by marketers — or in TV shows, movies, books, or music —have they been stolen? Can we sue? LASIS explains.